The company was founded in 2014 by longtime friends Mikko, Tuomas and Henri, with a focus on building a company that develops and promotes natural snacks and plant-based protein products.

In 2017 we launched Humble, driven by the simple ethos of creating greattasting natural snacks and drinks. Our cold-pressed organic smoothies have redefined the category in Finland, with demand now growing beyond Scandinavia to other markets. Our smoothies are available in Finland, Poland and Belgium.

Today our goal is to become a trendsetter and market leader in natural and organic food and beverages, through cultivating sustainable partnerships and creating innovative products. Our success stems from the everyday values that guide our business: transparency, courage and having fun while working for our goals.